I am a passionate creativity researcher and innovation designer.
My research interests are in the field of creative/innovative culture in companies. I seek to find out how, when and where companies are creative and why some companies are more creative than others. In my research I use the qualitative methodology of ethnography.
I use my research results to help companies foster a creative culture to continuously innovate.
In addition, I enjoy working as a lecturer for Innovation Management, Creativity and Strategic Design. In addition to imparting basic technical and methodological knowledge on innovation management and strategic design, my focus is on the practical implementation of digital innovations, taking into account an agile creative process.
Kraft, F. (2018): Be Creative, Now! The Paradox of Freedom in Organizations. Dissertation: Universität Potsdam. Link!
Eggers F, Lovelace K.J., Kraft F. (2017): Fostering creativity through critical thinking: The case of business start-up simulations. Creat Innov Manag.
Kraft, F. & Hölzle, K. (2016): Managing Creativity in Fast-Growing Companies, 17th International CINet Conference, Turin, Italy. (double-blind-review).
Kraft, F. & Hölzle, K. (2015): Assessing the Creative Environment in Entrepreneurship, RENT XXII - Research in Entrepreneurship and Small Business, Zagreb, Croatia. (double-blind-review).
Kraft, F. & Putenaus-Birkenbach, K. (2015): Creativity and Arts as Key Elements to Teach Entrepreneurship, G-Forum - 19. Interdisziplinäre Jahreskonferenz zu Entrepreneurship, Innovation und Mittelstand, Kassel, Germany. (peer-review).
Kraft, F. & Hölzle, K. (2015): A Shift in Entrepreneurship Research: Work Environment for Creativity in Small and Middle-sized Enterprises, G-Forum - 19. Interdisziplinäre Jahreskonferenz zu Entrepreneurship, Innovation und Mittelstand, Kassel, Germany. (peer-review).
Kraft, F., Onarheim, B. (2015): How Creativity Changes in Start-Ups, 5th Leuphana Conference on Entrepreneurship, Lüneburg, Germany. (peer-review).
Putenaus-Birkenbach, K., Kraft, F. & Ikuta, Y. (2014): Ideengenerierung, Kreativität, Design Thinking, In: Hölzle, K., Putenaus-Birkenbach, K., Wagner., D. (2014) Entrepreneurship Education: Das Potsdamer Modell der Gründungslehre und -beratung, Nordestedt, Books on Demand, pp. (106-119).
If you want to talk to me about my research results, about a joint project or just want to have a cup of coffee with me, just write me.