Creativity as a process of developing and pressing novel ideas for solving or satisfying needs.
Creativity lies at the core of all human behavior – in teaching, research, invention, innovation, entrepreneurship, management and leadership. I believe, to my core, that everybody has the potential to be creative – whatever form that creativity takes – and that to encourage such developments is a noble thing. The skill to spot opportunities and create new ways to exploit them is at the heart of every innovation process and creativity may play the main role in this process.
Innovations provide large opportunities for newcomers to rewrite rules of the game. One person’s problem is another’s opportunity. Innovative companies create new businesses, and new businesses in return create jobs, intensify competition, and may even increase productivity through technological change. Startups are organizations dedicated to create something new under uncertainty conditions and are perfect models to guide innovation changes.
Interesting to me are the blocks that get in the way, often without us noticing, and hinder the creativity that resides within any company. My research and my workshops are for anyone who wants to build or to work in an environment that fosters creativity and problem solving.
My publication list you can find here.